HOW MUCH DOES FACEBOOK ADVERTISING COST?

Facebook advertising can cost as little or as much as you want but whether you are spending wisely is another matter. Some businesses spend pennies and get brilliant results while others pour money into ads and get nothing but a lighter wallet. Understanding how Facebook pricing works is the key to making every pound count.

Facebook ads work on a bidding system which means you are essentially competing with other advertisers for space in people’s feeds. The cost of your ad depends on factors like your audience targeting competition time of year and even the quality of your ad. If you are targeting a highly competitive audience such as fashion shoppers during the Christmas season expect to pay more than if you were running ads for gardening tools in February.

On average Facebook ads cost between £0.50 and £2.00 per click but costs vary depending on your campaign objective. If you are running ads for brand awareness or engagement you will likely pay less than if you are running ads designed to drive sales or lead generation. The more valuable the action you want people to take the more Facebook charges.

Your ad budget is completely flexible. You can set a daily budget which tells Facebook how much to spend per day or a lifetime budget which sets a total limit for the entire campaign. A daily budget of £5 to £10 is a good starting point for testing and once you see what is working you can increase the budget to scale up your results.

Facebook also considers the relevance of your ad. If your ad gets lots of engagement clicks and positive interactions Facebook rewards you with lower costs. But if people scroll past without a second glance or worse hide your ad then Facebook will charge you more to show it to others. This means that bad ads not only fail to get results but actually cost more in the long run.

Testing is the key to keeping costs low. Running multiple versions of an ad with different images headlines or targeting options helps you see what works best. Even small changes like tweaking the call-to-action or using a different image can dramatically affect performance and cost.

So how much should you spend? If you are just starting out a budget of £5 to £20 per day is enough to test different ads and find what works. Once you have a winning ad that is generating sales or leads you can increase the budget to scale up.

Facebook advertising does not have to be expensive but it does need to be strategic. With the right targeting engaging content and constant testing you can get great results even on a small budget. The key is to start small track your performance and scale up once you know what works.