Google Analytics

Track. Analyse. Optimise

Master Google Analytics with our expert guidance. Learn how to track, analyse, and optimise your website’s performance to drive business growth.

Everything You Need To Know

Master the Numbers that Matter.

Google Analytics is a powerful tool that provides valuable insights into how visitors interact with your website. From understanding where your traffic comes from to analysing user behaviour, Google Analytics helps you make data-driven decisions to optimise your website’s performance. By tracking key metrics such as page views, bounce rates, and conversions, you can fine-tune your marketing strategies and improve user experience to drive business growth.

At Lillian Purge, we’ve created a series of detailed articles to help you master Google Analytics. Whether you're new to the platform or looking to dig deeper into advanced analytics, our expert guidance will show you how to track, analyse, and optimise your website’s performance.

Below, you’ll find a list of topics covering various aspects of Google Analytics—simply select a topic to get started and unlock the full potential of your website’s data.

what-is-google-analytics

WHAT IS GOOGLE ANALYTICS?

how-to-create-google-analytics-account

HOW TO CREATE AN ACCOUNT

is-google-analytics-free

IS IT FREE?

how-to-use-google-analytics

HOW TO USE IT

what-is-google-analytics-4

GOOGLE ANALYTICS 4

what is-organic-traffic-google-analytics

WHAT IS ORGANIC TRAFFIC?

how-to-add-google-analytics-to-wordpress

ADD GOOGLE ANALYTICS TO WORDPRESS

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