HOW TO ADD GOOGLE ANALYTICS TO WORDPRESS
Adding Google Analytics to WordPress is like putting a CCTV system on your website, it lets you see who is visiting where they are coming from and what they are doing. Without it you are essentially running your site blindfolded. The good news is that setting it up is quick and easy even if you are not a tech wizard.
The first step is to create a Google Analytics account if you have not already. Go to Google Analytics sign in with your Google account and set up a new property for your website. Once your account is ready Google will provide you with a tracking ID or a Global Site Tag (gtag.js) which is what you will use to connect Google Analytics to WordPress.
There are two main ways to add Google Analytics to WordPress: using a plugin or manually adding the tracking code to your site.
The easiest method is using a plugin. Popular options like Monster Insights and Site Kit by Google allow you to connect Google Analytics without touching a single line of code. Simply install the plugin from your WordPress dashboard activate it and follow the setup instructions. You will be asked to sign into your Google account and select your analytics property. Once connected the plugin will automatically add the tracking code to your site and even provide basic analytics reports directly in your WordPress dashboard.
If you prefer a more hands-on approach, you can manually add the tracking code. To do this copy the Global Site Tag (gtag.js) from your Google Analytics account and paste it into the <head> section of your WordPress theme. You can do this by going to Appearance > Theme Editor and adding the code to the header file just before the closing </head> tag. If you are using a child theme or a theme that updates frequently a better approach is to use the Insert Headers and Footers plugin which allows you to add tracking scripts without editing theme files.
Once the tracking code is added Google Analytics will start collecting data, but it may take a few hours before you see results. To check if it is working go to Google Analytics > Realtime and visit your website in another tab. If you see an active user from your location everything is set up correctly.
Adding Google Analytics to WordPress is essential for understanding your audience and making data-driven decisions. Whether you use a plugin or add the tracking code manually once it is set up you will have access to valuable insights that can help grow your website and improve its performance.
Other Google Analytic Guides
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CREATE A GOOGLE ANALYTICS ACCOUNT
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