Pay Per Click Advertising
Optimise Your Ad Spend With Our Help & Guidance
Maximise your ad spend with our expert PPC guidance. Learn how to create, optimise, and manage Pay Per Click campaigns that drive traffic, leads, and conversions.
Everything You Need To Know
Powering You To Enable Clicks That Convert. One Topic at a Time.
Pay Per Click (PPC) advertising is one of the most effective ways to drive targeted traffic to your website. Whether you’re using Google Ads, Facebook Ads, or other PPC platforms, running a successful PPC campaign can help you increase brand visibility, generate leads, and boost conversions. PPC allows you to bid on relevant keywords, ensuring your ads are shown to potential customers actively searching for your products or services.
At Lillian Purge, we’ve developed a series of expert articles to guide you through the intricacies of PPC advertising. From setting up your first campaign to managing budgets and tracking performance, our comprehensive resources will help you optimise your PPC strategy and achieve better results.
Below, you’ll find a list of topics covering various aspects of PPC advertising—simply select a topic to get started and improve your Pay Per Click campaigns.
WHAT ARE PPC ADS?
HOW DO THEY WORK?
ARE THEY WORTH IT?
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