HOW TO CREATE A GOOGLE ANALYTICS ACCOUNT
Setting up a Google Analytics account is like installing a CCTV system for your website, except instead of catching burglars it tracks visitors and their behaviour. If you want to know who is visiting your site where they come from and what they are doing once they arrive Google Analytics is the tool you need. Fortunately creating an account is simple and takes just a few minutes.
The first step is to visit the Google Analytics website and sign in with your Google account. If you do not have a Google account, you will need to create one first. Once logged in click on "Start Measuring" to begin the setup process.
Next you will need to enter an account name. This can be your business name website name or anything that helps you identify the account. Google allows you to use one account to track multiple websites so choose a name that makes sense for future use.
After setting up the account you will create a property. A property is essentially your website or app that you want to track. Enter your website name select your time zone and choose your currency. This ensures that your reports are accurate and tailored to your location.
Google Analytics will then ask for business details such as industry category and business size. While these fields are optional, they help Google customise your reports based on industry trends and common website behaviours.
Once your property is set up you will need to generate a tracking ID. Google Analytics provides a unique tracking code (known as the Global Site Tag or gtag.js) that you need to add to your website. If you are using a website builder like WordPress Shopify or Wix there are built-in options to easily add this tracking code without touching any code. If you have a custom website, you will need to paste the tracking code into the <head> section of every page you want to track.
After installing the tracking code Google Analytics will start collecting data. However, it may take a few hours before you see any reports. To check if it is working, go to the "Realtime" section in Google Analytics and visit your website in another tab, if you see live visitor activity your setup is complete.
Creating a Google Analytics account is the first step to understanding your website traffic and making data-driven decisions. With the right setup you can track visitor behaviour identify trends and optimise your site for better performance. Whether you are running a personal blog or an online business Google Analytics gives you the insights needed to grow your online presence effectively.
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