HOW TO INCREASE SEO

If your website isn’t ranking well on Google, don’t panic. Increasing SEO isn’t about performing digital wizardry or bribing search engines with compliments. It’s about making your website more relevant, trustworthy and user-friendly so that Google wants to show it to people. The better your SEO, the higher your site ranks, and the more visitors you get, without paying for ads.

The first step to increasing SEO is optimising your content. Search engines love valuable, well-structured content that answers users’ questions. If your website is filled with vague descriptions and outdated information, it won’t rank well. Using the right keywords naturally throughout your content helps search engines understand what your page is about. However, stuffing keywords everywhere like a toddler let loose with a label maker won’t work, Google is too smart for that. Instead, focus on quality, engaging and informative content that helps your audience.

Another major factor is backlinks. These are links from other websites pointing to yours, and they act like votes of confidence in Google’s eyes. The more high-quality sites linking to your content, the more authority your website gains. However, not all backlinks are good. If your website is getting links from suspicious or spammy sites, Google could penalise you. The best approach is to earn backlinks naturally by creating shareable, insightful content or reaching out to reputable industry websites for guest posting opportunities.

Technical SEO also plays a crucial role in increasing rankings. If your website takes longer to load than a kettle boiling, visitors will leave, and Google will notice. Speed matters, as does mobile-friendliness. With most people searching on their phones, a site that looks like it was designed in 2005 isn’t going to rank well. Ensuring your website is fast, mobile-responsive and easy to navigate improves both user experience and SEO performance.

Internal linking is another underrated SEO booster. By linking to other relevant pages on your website, you help search engines understand the structure of your site and keep users engaged for longer. The longer someone stays on your site, the better Google thinks your content is. Think of internal links as helpful signposts guiding visitors to the right information.

Regularly updating your website is also essential. Google loves fresh content, so adding new blog posts, updating old articles and keeping information current can give your site a ranking boost. If the last time you updated your website was before the invention of smartphones, it’s time for a refresh.

SEO is a long-term game. It doesn’t work overnight, but with consistent effort, high-quality content, and technical optimisation, your website will climb the rankings. The key is to focus on what search engines and users want, useful, relevant and well-structured content that provides a broad experience.

In short, increasing SEO is about working with Google, not against it. If you create a website that’s valuable, well-optimised and user-friendly, search engines will reward you. And when your website starts climbing those rankings, you’ll know all the effort was worth it.