WHY IS MY BUSINESS NOT SHOWING UP ON GOOGLE?

If your business is not showing up on Google it can feel like throwing a party and forgetting to send out invitations. You have done the work set up your Google My Business (GMB) profile and yet when you search for your business it is nowhere to be found. Frustrating right? The good news is there are several common reasons why this happens, and even better most of them are fixable.

The first and most obvious reason is that your business is not verified. When you create a GMB listing Google requires verification usually by sending a postcard with a code to your business address. If you have not completed this step your listing will not appear in search results. Log into Google My Business and check your verification status.

Another common issue is that your business information is incomplete. Google prioritises listings with full and accurate details including business name address phone number website and opening hours. If any of these are missing or incorrect your visibility may be affected. Make sure your listing is fully updated with the right details.

Your business might also be too new. Google takes time to index and rank new listings so if you have only recently set up your profile it may take a few days or weeks before it appears in search results. In the meantime, keep updating your profile and posting content to boost visibility.

If your business does not show up in searches for specific keywords your category and relevance may be off. Google relies on the business category and description to match search queries so if you have chosen a vague or incorrect category you might not appear for relevant searches. Double-check your business category and ensure your description includes relevant keywords.

Location also plays a huge role. If your business is not appearing on Google Maps or local search results you may be outside the searcher's area. Google prioritises local businesses based on proximity so if someone is searching from another city, they might not see your listing. To improve local visibility, make sure your address is correct and encourage customers to leave reviews which can boost your ranking.

Technical issues can also prevent your business from appearing. If your GMB listing has been suspended due to guideline violations or flagged for spam your profile will not show up in searches. Check your Google Business account for any suspension notifications and appeal if necessary.

Finally, your business may simply need more engagement. Google prioritises active listings with frequent updates and customer interactions. Posting regular updates responding to reviews and adding fresh photos can improve your ranking and increase visibility over time.

If your business is not showing up on Google do not panic, most issues are easily fixable. Verify your listing complete all business details optimise for relevant keywords and stay active on your profile. With a little effort your business will soon be visible to the customers searching for it.