HOW TO ADD SOCIAL MEDIA TO SHOPIFY

Social media and e-commerce go together like tea and biscuits. If you want people to find your Shopify store, interact with your brand, and, most importantly, buy your products, integrating social media is necessary. Whether you’re looking to add Instagram for shoppable posts, Facebook for ads, or TikTok for viral marketing, Shopify makes it easy to connect your store with all the major platforms.

To start, log in to your Shopify Admin Dashboard and navigate to Settings, then click on Apps and Sales Channels. Here, you’ll find a list of official social media integrations. Click Add Sales Channel and select the platform you want to connect. Shopify supports direct integration with Facebook, Instagram, Pinterest, TikTok, and Twitter, allowing you to synchronise products and even sell directly through social media platforms.

Once your accounts are linked, you can set up shoppable posts and product tagging. Instagram and Facebook, for example, allow you to tag products in your posts and stories, so customers can buy directly without leaving the app. TikTok’s Shopify integration lets you create video ads and product links, helping you turn scrolling into sales. For Pinterest, enabling Buyable Pins makes it possible for users to purchase your products directly from their feed.

Adding social media to your Shopify store isn’t about selling,

it’s about branding and engagement too. You can embed your social media profiles on your Shopify store by going to Online Store > Themes > Customise and adding social media icons to your footer or header. Shopify’s theme settings often include built-in options to link your social accounts, so customers can follow and interact with your brand easily.

If you want to get even more advanced, install social media apps from the Shopify App Store. These can help you automate posts, display Instagram feeds on your website, or even set up customer service chatbots via Facebook Messenger. The more seamless the experience, the more likely your customers are to stay engaged and return to your store.

Social media isn’t just an add-on—it’s a powerful tool for driving traffic and increasing sales. By integrating your Shopify store with the right platforms and making it easy for customers to connect with you, you’ll create a stronger, more visible brand that keeps people coming back for more.