HOW TO DO SEO ON SHOPIFY

So, you’ve set up your Shopify store. You’ve got beautiful products, a sleek design and even a logo that doesn’t look like it was made in Microsoft Paint. But there’s just one minor problem, nobody can find you. That’s where SEO (Search Engine Optimisation) comes in. Think of it as the magic potion that makes your store visible to Google, rather than leaving it lost in the abyss of the internet.

Understanding Shopify SEO

Shopify, bless its heart, does try to help you with SEO. It comes with built-in features like editable meta titles, descriptions and URL structures. But let’s be real, just because Shopify gives you a car doesn’t mean it’s going to drive itself to the top of Google. You still need to put in some effort.

Keyword Research: Finding What People Actually Search For

Before you start stuffing your website with words like “buy cool t-shirts now,” you need to know what people are searching for. Use free tools like Google Keyword Planner, Ubersuggest or Ahrefs (if you’re feeling fancy) to find keywords that match your products. Aim for a mix of high-search-volume terms and niche phrases that aren’t impossible to rank for. Then, sprinkle them naturally throughout your site, like seasoning, not like an overcooked meal drowning in salt.

Optimising Product Pages Like a Pro

Every product page on Shopify is an opportunity to rank in search results, but only if you optimise it properly. Your page titles should be clear, your descriptions should include keywords without sounding robotic, and your images should have alt text that describes what’s in them (not just “image123.jpg”). Oh, and let’s not forget your URLs, keep them short, sweet and free from unnecessary gibberish. “blue-wool-jumper” is great. “Product-54321-category-apparel” is not.

Blogging: Because Google Loves Fresh Content

If you’re not blogging on Shopify, you’re missing out. Posting useful content related to your products helps your SEO massively. Write articles that answer common customer questions, share styling tips or review products in your niche. Just remember, keyword stuffing is so 2010, write for humans first and search engines second.

Backlinks: Getting Google to Take You Seriously

Think of backlinks as the internet’s version of word-of-mouth. The more high-quality websites link to your store, the more Google trusts you. Reach out to bloggers, collaborate with influencers or get featured in industry publications. Just don’t buy backlinks from some shady SEO service, Google sees through that faster than you can say “penalty.”

Speed Matters: Make Your Shopify Store Faster

A slow website is a one-way ticket to losing customers and annoying Google. Shopify stores can get bogged down with heavy images, too many apps and clunky code. Compress images, use a fast theme and only install the apps you need. If your store loads slower than a snail on holiday, customers (and search engines) will leave before they even see your products.

Final Thoughts

SEO on Shopify isn’t rocket science, but it does take effort. Get your keywords right, optimise your product pages, create content and build links. With consistency and patience, you’ll start seeing results. And when you do? That sweet, sweet organic traffic will feel like hitting the jackpot, minus the flashing lights and dodgy casino music.